Cereals have always been a major part of the Indian breakfast and are available in different varieties, but the essential ingredient is grains. Commonly used grains include oats, rice, barley, wheat, and corn. Breakfast cereal manufacturers have used the nutritional plank as a growth strategy. Lifestyles are changing in tandem with increasing spending power and higher need for convenience. These factors have encouraged Indians, especially in urban areas, to opt for breakfast cereals. Rising adoption of nutritious meal options in breakfast is spurring the demand for multi-grain cereals including grains, seeds, and beans. Vast benefits of including these organic and whole grain-based cereals in the diet are further escalating the demand for hot cereals. Moreover, incorporation of exotic flavors into the product variants, resulting in innovative tastes, is anticipated to rev up the demand, especially among kids.